Once connected, Kalumma and Salesforce keep shared records in step. Accounts, contacts, and opportunities flow between the systems based on your sync preferences, so a change in one place is reflected in the other. You choose which objects participate and whether sync runs one-way or two-way per object. Teams that want more control can use the connection to reflect Kalumma activity against CRM records or trigger follow-up. Configuration is handled through a guided setup with documentation, so you can connect objects, map fields, and set preferences without writing code.