# Pardot by Salesforce
> Leverage B2B marketing automation by integrating Pardot with Kalumma.

Canonical page: https://integrations.kalumma.io/partners/pardot-by-salesforce-e5a111e4-be3e-4689-bbd3-975c2096e6b6
Marketplace: Tech Partners
Last updated: 2026-07-19
Logo: https://assets.partnerfleet.app/h9ytzp0y74jc5t14h74zzynm2hho

## Call to actions
- **Contact Us** — submit the contact form on https://integrations.kalumma.io/partners/pardot-by-salesforce-e5a111e4-be3e-4689-bbd3-975c2096e6b6

## About
This integration combines Pardot's B2B marketing automation strength with Kalumma's CRM capabilities, facilitating a streamlined lead management process, improved lead qualification, and personalized marketing campaigns. Businesses can benefit from enhanced lead nurturing and a seamless flow of information between marketing and sales.

## Features
- **Enhanced Lead Management** — Automates lead capture and nurturing
- **Email Personalization** — Utilizes CRM data for personalized email campaigns
- ** Sales Alignment** — Ensures marketing and sales are aligned with shared data
- **ROI Reporting** — Measures the ROI of marketing activities directly in Kalumma