Description
Integrating Kalumma with Marketo empowers businesses to execute more targeted and efficient account-based marketing strategies. By syncing customer and prospect data between the platforms, companies can tailor their marketing efforts to each account's specific needs, driving higher engagement and conversion rates.
Features
Account-Based Marketing
Tailors marketing efforts to individual accounts
Lead Scoring
Syncs lead scoring data to prioritize follow-ups
Custom Workflows
Creates automated marketing workflows based on CRM triggers
Performance Insights
Integrates marketing performance data into Kalumma
