# Mailchimp
> Keep audiences in sync between Kalumma and Mailchimp

Canonical page: https://integrations.kalumma.io/partners/mailchimp
Marketplace: Tech Partners
Last updated: 2026-07-31
Logo: https://assets.partnerfleet.app/tpr94mliedi3utpl1wfoacite7d0

## At a glance
- Categories: [Marketing & Analytics](https://integrations.kalumma.io/t/categories/marketing)
- Pricing: Included, Team, Advanced, Free trial
- Rating: 4.2/5 (13 reviews)

## Call to actions
- **Contact Us** — submit the contact form on https://integrations.kalumma.io/partners/mailchimp

## Screenshots
- [Mailchimp (video)](https://www.youtube.com/watch?v=N9r3b2qneTc)

## About
Connect Mailchimp to Kalumma to keep your audiences and contact data aligned. Contacts and list changes stay consistent across both systems, so campaigns reach the right people and your records reflect the latest engagement. Choose which audiences to sync and in which direction, and let updates flow automatically instead of exporting and importing lists by hand. Setup is guided, so most teams can connect and configure without engineering help.

## Features
- **Audience sync** — Keep contacts and audiences aligned between Kalumma and Mailchimp automatically.
- **Per-audience direction** — Choose one-way or two-way sync for each audience so data moves the way you want.
- **Field mapping** — Map contact fields between systems so records stay consistent and complete.

## How it Works
Once connected, Kalumma and Mailchimp keep contact and audience data in step. New or updated contacts flow between the systems based on the sync preferences you set, so a change in one place is reflected in the other without manual list management. You choose which audiences participate and whether sync runs one-way or two-way per audience. Teams that want more control can use the connection to segment contacts or trigger follow-up based on Kalumma data. Configuration is handled through a guided setup with documentation, so you can connect audiences, map fields, and set sync preferences without writing code.

## Permissions
- Contact — Bi-Directional — Audience member
- Segment — Push to Partner — Tag / group
- Engagement — Pull from Partner — Campaign activity

## Reviews
- 2/5 — "The interface is genuinely pleasant, and I'll credit the design team for that. Onboarding the first few users was painless. If I were rating first impressions this would score much higher." — Marcus Delgado, July 2026
- 3/5 — "The core record-keeping is reliable and the search works well. When I need to find something from two years ago, I find it. Support tickets get answered within a business day, which is acceptable if not remarkable." — Elena Vasquez, July 2026
- 4/5 — "Transparent pricing. We've added seats three times and there were no surprise line items, no renegotiation, no 'that feature is on a different tier now.' After being burned by a vendor who repackaged their tiers mid-contract, I don't take that for granted. The product itself is solid and unfussy." — Julian Reyes, July 2026
- 4/5 — "The integrations are the real value. Everything we already run syncs automatically, so there's no re-entry and no reconciliation step. Setup took under an hour when I'd budgeted a week. The permissions model is also thoughtful — granular without being so complex that configuring it becomes its ow..." — Sofia Brandão, July 2026
- 4/5 — "The day-to-day workflow is excellent. Bulk actions in particular save me an enormous amount of time — what used to be a hundred individual clicks is now select-all and three clicks. Notifications are properly configurable, so my team isn't drowning in alerts and has actually kept them switched on..." — Devon Whitaker, July 2026