# HubSpot
> Sync contacts, automate workflows, track interactions, and enhance customer data insights.

Canonical page: https://integrations.kalumma.io/partners/hubspot
Marketplace: Tech Partners
Last updated: 2026-07-31
Logo: https://assets.partnerfleet.app/mzecg6ntbs0tbsfyourb70j7delf

## At a glance
- Categories: [Marketing & Analytics](https://integrations.kalumma.io/t/categories/marketing), [CRM & Sales](https://integrations.kalumma.io/t/categories/sales)
- Pricing: Included, Team, Advanced
- Rating: 3.8/5 (16 reviews)

## Call to actions
- **Contact Us** — submit the contact form on https://integrations.kalumma.io/partners/hubspot

## Screenshots
- [HubSpot (video)](https://www.youtube.com/watch?v=kWp3m9Eops4)

## About
Connect HubSpot to Kalumma to keep contacts, companies, and deals aligned across both systems. Records stay consistent, so your team works from current CRM and marketing data without switching tools or re-entering information. Choose which records to sync and in which direction, and let updates flow automatically. Setup is guided, so most teams can connect and configure without engineering help.

## Features
- **Email Marketing** — Create co-marketing campaigns using Crossbeam overlap data to build ''better together'' partner programs.
- **Automation** — Trigger follow-up tasks for sales reps in based on overlap updates in Crossbeam.
- **Personalized Tagging** — Organize overlapping partner contacts using Tags into personalize and target key accounts.

## How it Works
Once connected, Kalumma and HubSpot keep shared records in step. Contacts, companies, and deals flow between the systems based on your sync preferences, so a change in one place is reflected in the other. You choose which records participate and whether sync runs one-way or two-way. Teams that want more control can use the connection to reflect Kalumma activity against HubSpot records or trigger follow-up. Configuration is handled through a guided setup with documentation, so you can connect records, map fields, and set preferences without writing code.

## Permissions
- Contact — Bi-Directional — Contact
- Account — Bi-Directional — Company
- Deal — Pull from Partner — Deal

## Reviews
- 1/5 — "The search is genuinely good — fast, forgiving, and it indexes attachment contents. It's the feature I'd miss." — Solveig Aaltonen, July 2026
- 1/5 — "Nothing that survives more than a week of use." — Leopold Nakamura-Reyes, July 2026
- 2/5 — "It was excellent in 2023. I want that acknowledged, because the decline has been gradual enough that I nearly didn't notice." — Cornelius Batubara, July 2026
- 3/5 — "Uptime and data integrity have been faultless. Whatever else I say, they've never lost anything and it's never been down when I needed it." — Bartholomew Nkemdirim, July 2026
- 4/5 — "It's honest about limitations in the UI. When something can't be done, it says so plainly rather than presenting a disabled control or an upgrade prompt. Small thing, but I've wasted days on other products trying to accomplish something the product had no intention of supporting." — Percival Adjei-Mensah, July 2026